My heads were about as ugly as you can imagine.
"Before"
"After"
I just pulled the invoice from Adrian. Here is the list of things he did described under the overall heading of "heads rebuilt".
(sic)
New chromoly exhaust studs
All new valve seats, valves, guides etc.
Glass cleaned and resurface
Three angle valve job
Flycut for no head gasket
He did not quote a "warranty" or otherwise any longevity promises, but I have no reason to believe they wouldn't last pretty much forever assuming I take care of them properly.
I almost just scanned the invoice and posted it, but I don't quite feel comfortable disclosing his pricing in case things have changed. I had the work done in March of 2011 and as mentioned, the price then, including shipping, was less than the GoWesty price. I too am blown away that GoWesty was the cheapest no matter if we're talking cylinder heads or cigarette lighters.
Oh, one more thing. When I spoke to Adrian, there was a slight language barrier so perhaps you might be on to something when you said you "asked the wrong question". What also supports this theory is the price you quoted above appears to be for new AMC heads rather than a rebuild of your existing VW heads.